Matthew Suh

Transformed the design listing process by creating a digital proofing tool that reduced time-to market from over two weeks to under 10 minutes and increased new for-sale-designs by 63%

Led the end-to-end redesign of the search experience, including implementing an innovative Search by Image feature to increase conversion rates and improve design discoverability

Conducted comprehensive user research to identify pain points in the design upload experience, then redesigned the entire flow resulting in a reduction in abandonment rates

Created interactive Figma prototypes that enabled effective and efficient user testing sessions

Established and maintained the design system which improved design consistency, accelerated the design process, and facilitated better cross functional collaboration

Provided 1:1 design critiques for UX students, focusing on research-driven design

Mentored students on applying human-centered design methodologies and research techniques

Taught advanced Figma skills, creating video tutorials on nested components and instances

Designed the UnitedLex Digital website plus various landing pages based on user research and stakeholder requirements, contributing to the acquisition of 728 qualified prospects in 2021

Spearheaded a global research initiative representing 12,000+ legal professionals, contributing to initiatives that generated a $28M pipeline with $4.1M ACV and $7.4M TCV closed-won

Overhauled the website, including 10+ new pages, which improved user engagement by 74.07%, supporting marketing campaigns that increased conversion rates from 26% to 46%